New Product Launch Feasibility Studies

Arch Research assists with the evaluation of new product launches by conducting detailed market research and presenting formalized case studies. Services include estimation of the total addressable market, developing profiles on key industry participants, evaluation of industry competitive dynamics, and creation of go-to-market.
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Developed a detailed business investment case for the launch of a new activist research publication for LexisNexis, “MLex Activist”. Calculated the total addressable market, key industry participants, competitor advantages/disadvantages and go-to-market strategy.
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"Arch Research was engaged to perform a feasibility study for the launch of a new MLex product focused on Activist Investing. The project entailed estimating the size of the total addressable market in addition to an assessment of MLex’s competitive advantages/disadvantages versus existing competitors. The project was staggered into multiple phases inclusive of generating client lead lists and developing a go-to-market strategy. The final deliverable was a comprehensive research report and presentation for senior management. Arch Research was able to deliver an exceptional product within a condensed turnaround time, which was incredibly impressive given the inordinate amount of detail provided.  MLex was quite pleased with the interaction and will look to partner with Arch Research for future projects.”

- Robert McLeod Co-Founder & Chairman